I recently had the opportunity to join a company and have a part in the marketing effort. One of my responsibilities is to research methods/tactics to optimize the company's page rank when a search is done. My E-marketing textbook gave me a good basic understanding but I decided to find some more resources of infortmation and the following link will take you to an article I found related to the subject.
http://www.beanstalk-inc.com/tactics/grey-hat.htm
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